Marketing & Digital Lead

The Southport School, located in historic Southport Village, was founded in 1984 and currently serves 113 students with language-based learning differences like dyslexia and attention issues like ADHD. The school’s core values are excellence, cerebrodiversity, innovation, empowerment, and collaboration. Its mission is to provide transformative educational experiences and thought leadership that have a lifelong impact on students. It is committed to empowering cerebrodiverse students to reach their full potential and to sharing those learnings with the greater learning differences community through The Southport CoLAB.

Overview

We’re looking for a dynamic, results-oriented Marketing Communications Manager to join our team. The ideal candidate will have a Bachelor’s degree or equivalent in a related field and three years of experience in marketing communications, with a concentration on digital marketing and social media management. The role requires the ability to work independently as well as collaboratively within a cross-functional team to help develop and implement comprehensive marketing strategies that drive brand awareness and engagement.

Responsibilities

• Social Media Management

• Help develop and execute social media strategies to increase brand awareness, engagement, and followers across all major platforms.
• Create, curate, and manage all published content (images, video, and written) for social media.
• Monitor social media trends and incorporate relevant topics into the content strategy.
• Engage with online community, responding to comments and messages in a timely and professional manner.

• Website Management/Digital Presence

• Oversee website content management process and page updates
• Maintain school’s digital profiles.

• Content Creation and Management

• Create compelling and engaging content for digital channels, including school’s website, blogs, social media, and email newsletters.
• Collaborate with the design team to produce high-quality visuals and multimedia content that align with the school’s voice and objectives.
• Help manage content calendars and ensure timely delivery of all marketing materials.

• Brand Management

• Maintain and drive the school’s brand and voice across all communications.
• Ensure brand consistency in all marketing and promotional materials.
• Manage branded apparel and swag development.

• Collaboration and Project Management

• Work closely with cross-functional teams, including admissions, development, alum engagement, and administration, to align marketing efforts with the school’s strategic priorities.
• Help manage related projects from concept to execution, ensuring they are completed on time and within budget.
• Coordinate with external vendors and agencies as required.

Requirements

• Excellent writing and verbal communication skills.
• Bachelor’s degree or equivalent in Marketing, Communications, or related field.
• 3 years of experience in marketing communications with emphasis on digital and social media management.
• Ability to analyze data and adjust marketing strategies accordingly.
• Proficiency in Google and Microsoft Office Suites, Canva or Adobe Cloud Suite, Google Analytics, and social media management tools required.
• Strong organizational skills with the ability to manage multiple projects simultaneously.

Preferred

• Knowledge of design and print production a strong plus.
• Strong copy editing skills are a plus.
• SEO strategy development and performance monitoring/analytics.